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exploiting emotional wedge issues to increase the emotional heat in politics to the level that the baser, but potentially more powerful instincts of voters such as protection of imagined babies (abortion), fear of difference (anti-gay) and the strong beliefs those emotional issues foster - could overpower the more human (but inherently weaker) motivation of their intellectual conclusions when voters enact the behavior of voting for a candidate.
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So essentially you're saying (in a guarded, politically correct way) that this politician caters to dumb brutes who can't overcome their baser instincts in favor of intellectual conclusions.