Capitalism With a Heart
 

"This is Not Charity," by Jonathan Rouch, in the October 2007 issue of the Atlantic, describes the emerging movement of "social entrepreneurship," a dynamic process of using entrepreneurial methods and market mechanisms to solve social problems. Fueled by the enthusiasm and skill of Bill Clinton, Ira Magaziner, and a team of management consultants, they are creating new markets and reinventing philanthropy. To date, successful innovations in micro lending and affordable medicine have sparked projects targeting global warming. Rather than relying on the often slowing moving traditional philanthropy, entrepreneurial philanthropy attempts to create profit-making, sustainable projects that can eventually grow on their own.